In a world where automated portfolios and investment through large technology platforms is increasingly common, bespoke investment management continues to offer a compelling proposition for individuals and families seeking a more personalised and thoughtful approach to investing. This piece sets out the reasons why many clients choose a bespoke approach: a combination of economic rationale and human motivations that, taken together, form a powerful case for personalised inve

This piece explores why many investors choose an active approach grounded in fundamental research, long‑term thinking, and thoughtful customisation. It does not predict future returns or imply that active management is inherently superior.  Instead, it outlines the considerations that often make a personalised active strategy more aligned with an individual’s objectives, risks, and financial circumstances.